Best free BIMI record generators

AdminKit is built by Netbase JSC. AdminKit is listed below; the other tools are independent.

Criteria and how we weighted them

This roundup ranks three free BIMI record generators against four published criteria, in priority order, using only what each tool’s own page stated when read on 2026-11-08:

1. Record fields covered — a BIMI record needs a version tag and a logo URL (l=), and can carry a certificate URL (a=), as set out in the BIMI Internet-Draft. A generator that documents more of what it asks for, or offers more of the optional settings, scores higher.
2. States the DMARC prerequisite — BIMI builds on an enforced DMARC policy (RFC 7489 section 6.3 defines p=quarantine and p=reject as the policies that act on failing mail), so a generator that tells you so is better than one that lets you publish an inert record unwarned.
3. Helps with the logo format — BIMI wants a restricted SVG profile, and the page should say so or help produce it.
4. Nothing leaves your browser — documented on the page itself, not assumed.

Where a page did not mention a feature, the table says so with a dash. That is not a claim that the feature is missing, only that the page read did not document it. AdminKit’s BIMI record generator ranks second of three: EasyDMARC’s page documents more on criteria 1 and 3 and ties AdminKit on criterion 2, so it ranks first. AdminKit takes second place ahead of DMARCLY because it documents criteria 2 and 4 and DMARCLY’s page documents neither.

The ranked list, explained

1. EasyDMARC — per its own page, read 2026-11-08, titled “BIMI Record Generator” and described as a “free online tool”. The form asks for a Domain, a Logo Location, a VMC Certificate Location and an Avatar Preference (avp) with “brand” as the default. The page names a “crucial prerequisite”: “ensure your DMARC policy is set to enforcement mode (p=quarantine or p=reject)”. It steps through converting a logo to a Tiny P/S SVG with its own BIMI Logo Converter and says a certificate is “not a strict prerequisite, and only Gmail enforces them” while recommending one. That is the vendor’s own statement, not something verified here. The page shows “Sign In” and “Start Free Trial” in its navigation without saying whether the generator needs an account, and does not say where the record is built.

2. AdminKit — the BIMI record generator builds the v=BIMI1 TXT record from an SVG logo URL (l=) and an optional VMC URL (a=) entirely in browser JavaScript, with nothing sent to any server. It checks the URLs use https://, warns when the logo URL does not end in .svg and when no VMC is set, and states that a BIMI record on top of p=none is published but inert. It ranks behind EasyDMARC because it offers no logo converter and no avatar-preference option, and it never fetches or validates the logo or certificate. See the section below.

3. DMARCLY — per its own page, read 2026-11-08, titled “Free BIMI Record Generator”. It asks for a “Logo URL” with the note “Logo must be in SVG format” and a “Trust Certificate URL”, then a “Generate BIMI Record” button. The page says the generator “generates a BIMI record based on your parameters” and defines BIMI in one sentence. It shows “Free Trial” and “Log In” links without saying whether the generator needs an account, and states nothing about the DMARC prerequisite, the tags it builds, or where the record is built. Its low placement reflects a short page, not a verdict on the tool.

Best for your specific need

• Producing a BIMI-ready SVG from an existing logo, then the record: EasyDMARC, whose page links its own logo converter.
• Building a record without sending anything anywhere: AdminKit, the only one of the three whose page documents that.
• Being told up front that BIMI needs enforced DMARC: EasyDMARC or AdminKit.
• A bare-bones two-field form: DMARCLY.

Where AdminKit is honestly behind

AdminKit’s generator has no logo converter, so you must already have an SVG Tiny PS file hosted over HTTPS; EasyDMARC’s page links a converter for that step. It has no avatar-preference option, which EasyDMARC’s form documents. It only checks that the logo URL looks like an SVG; it never fetches the file, never checks it against the SVG Tiny PS profile, and never validates a certificate chain. And because it never queries DNS, it cannot tell you what your domain publishes today. Use AdminKit’s BIMI check once the record is live, and its DMARC check to confirm enforcement first. For comparing checkers rather than generators, see best free BIMI record checkers. The generator sits in AdminKit’s email-authentication cluster.

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Trademarks belong to their respective owners; AdminKit is not affiliated with EasyDMARC or DMARCLY.